AI IN DIGITAL MARKETING

IMPACT OF AI (ARTIFICIAL INTELLIGENCE) IN DIGITAL MARKETING

Artificial intelligence (AI) has changed several industries recently, and the digital advertising sector is no exception due to its rapid development. AI has fundamentally altered how businesses compare data, engage with their target market, and modify their advertising strategies. Here, we discussed the significant effects of AI on digital advertising and its implications for businesses.…

Digital SCM

DIGITAL SUPPLY CHAIN MANAGEMENT IMPORTANCE IN THE E-COMMERCE INDUSTRY

In the contemporary digital landscape, the e-commerce industry has witnessed unprecedented growth, fundamentally transforming the way businesses operate. In light of this rapid expansion, the importance of efficient supply chain management (SCM) has emerged as a critical factor for success. Particularly, the integration of digital technologies into SCM has proven to be a game-changer for…